Interactive Storytelling – Popular Apps to understand how it works

It’s a new trend that is spreading in the marketing and communication worlds. Storytelling or tell the stories is what commercials and newspapers do everyday, but now they’re doing it in a new different way. Interactive, because obviously you have to play with a story, live it and have an active role. Transmedia is the new word that we can add to the previous ones, and it’s worth to say that they go on very well: transmedia interactive storytelling, tell a story through images, pictures, videos, maps, people that you can experience and share.

We’re already in a cross-communication stage, because now the need is to reach people through several channels and make them feel into a total experience.

What I want to say is that it’s nothing so complex, you just need your story, your mobile – iPhone, iPad or whatever – and try to use the apps I’m going to list right now. That’s it! 

Here you are some examples of what Interactive Storytelling is: 

See New York Times – journalistic storytelling   

A story about passwords in everyday life
Howard tells his story
We can’t see him but we can listen to his story through his voice, watch a series of pictures appearing into his image and showing us his story: we can feel his lost numbers story about the 700 people he lost in his company on September 11th. Just try to imagine… 


Eleanor, shield number storytelling

Eleanor, who found a special protection in his husband shield number when he used to work in a police dept.


Alexandra, storytelling about her mom

Her password is like a new story in her life, with her children, after her mother’s death: passwords, secrets, tears you can hear while she speaks.  



Here you are some tips and apps you can explore that can help you to tell your stories: Medium, Adobe Slate, Pixotale for visual storytelling. Storehouse and Steller for basic tools to storytell.

New storytelling is the way we can interact with our readers, find your own way. Everybody has a story to tell, just choose to do it with all you can use: videos, pictures, labels, screenshots, signals, movies, cuts, interviews, songs, sounds, voices.

OneDay #ExpoMilano2015 – How to eat (and drink) 

#OneDayExpo would be the very correct hashtag for this article, seen that all the pictures and adventures you’re gonna read have passed in one only Saturday. 

Let’s start from the morning, 12pm at Rho station, where Expo is located: go there with your very old friends is one of the coolest things you can do. The younger you are, the most you can enjoy music at nightime; the more adult you are, the more you can enjoy pavilions walks and nice aperitivos with mixed food from all around the world. Guess in which category are my friends and me 😁 ?!

Let’s begin – it’s gonna be a very long storytelling 

pieces of the Milan Cathedral
Korea ‘two’ like the hours we waited to enter

Guess where are from?!

Japan – Korea – Sri Lanka – Italy – UK, everybody in the same line 🇯🇵🇰🇷🇮🇳🇮🇹🇬🇧

Korean Pavilion:

Korean comedy

Its aim was to show the harmony of food, how a part ofthe world should not been overfed and how to eat:

world’s consumption of bad food
spoon and sticks- fundamental staff
first exhibit representing words about all the food in the world
against obesity
time, symphony, food harmony
Here it follows a series of projections about fruits and food mixing sorrounded by a perfect ideal sound (you should live this immersive experience!)  




food fermentation
red chilli paste
fermented cabbage
Korean food and symbols
Korean tables – view from the top

Keep on the tour


Artistic Italian 500 made by architect Fabio Novembre:



#kazakistan – the great missed pavilion, 5hours queue!!
  Going towards Holland luna park:
#Holland – share grow live
imagine different: food for all
Italian pavilion
 Tree of Life and Italian pavilion on the right – more details later 😉
tree of life

The Chinese Vanke Pavilion building created to symbolize the red dragon: all the bricks are red metalized and made by self-cleaning and sustainable material 👹



Chinese building by Vanke – the real estate leading company of China
  #Montenegro Republic
#Montenegro Republic
Egyptian sacred cats ‘Mau’
inside the Egyptian pavilion
augmented reality in the mirror
giant millstone in the roof
#Algerian style
#CocaCola pavilion
Here you are the Italian mascotte representing the 2014 business wedding: 
Alitalia – Etihad mascottes
flight simulator
Alitalia – Etihad, Expo Milano 2015

#Mauritania #Jordan
inside Mauritania
American Pavilion  2.0 – actually I didn’t go inside, I just saw it was based on trucks and US main brands about food, as you can see here: 
At night, instead, projections were very impressive, with colorful lights projected on waterfalls coming from the flag and watering plants…


#Turkey #MilanoExpo2015
#playjng with ceramics
View from the top: Italian Pavilion on the left, Tree of life in the right – the very symbols of the Expo created by Orgoglio Brescia, a consortium of northern Italian businesses and designed by Marco Balich

#Italy and Tree of life
 It has been inspired by the Campidoglio in Rome,starting from a oval-shape with a 12 pointed-star that symbolize the constellation:   
work of art ‘alive’
#Ecuador pavilion
Now, let’s see one of the top innovative Country of this Expo: Israeli. Its vertical grain and corn fields are shown all around the pavilion – walls are completely covered by these cultivations. It has a very low environmental impact and it’s one of the new evolutive trend in the agricultural fields in the world!
Israeli fields of the future
#Israeli pavilion
red horse in the fields of France pavilion
#France pavilion
a golden pig for France exhibit
On the roof you can see all the basic activities for human being and resources fo the French land, from phishing to lavender, wines, cheese… 
lavender of France

inside French pavilion

Now it’s on South America: 

grain and corn plants
corn plants
along Iran Pavilion

It was a damage to not have the chance to go inside these wonderful sails named Kuwait  
Here’s Qatar: parts of The pavilion representing The Jefeer, ora typical food container made by palm leaves:  
#Oman Sultanate
#Cruciani at Expo and Japan in the back
 And finally, let’s end with colore and seeds, the Japanese ones:  

Here it ends the #oneDayExpoMilan2015, too short to visit everything, fair enough to have a look around and think a little bit about the gap among the different countries, the gap you can taste just by considering how the pavilions look different, how smart they are, how they  use specific materials trying to avoide the waste of time, resources, energy, food. Because there are countries, people, who cannot. #FeedingThePlanet #EnergyForLife

The most popular ‘schiacciata’ in Florence

The most popular schiacciata in Florence is made by the staff of All’antico vinaio in Via De Neri, near Santa Croce.

It’s a very old and typical place where if you’re lucky enough you can sit inside the little restaurant. In the most of cases, you will enjoy a wonderful huge schiacciata by sitting on the pavements in the streets.

But what’s schiacciata? Here you are the answer: 

schiacciata with funnel salami

typical bread used for schiacciata

Generally, the bread in Tuscany is without salt – that’s why it’s not considered as one of the most delicious, and that’s maybe why schiacciata became the most popular one 😁

olive oil and salt on the bread

The menù looks like having lots of schiacciate also called focacce (my favourite one is La Favolosa):

All’antico vinaio menu- Florence
funnel salami and cured salami

Here you are some other ingredients you can add in your schiacciata:

tomatoes, mozzarellas, mushroom and cheese creams
Italian roasted porchetta
cheese from Maremma
prosciutto!! smoked ham
That’s it! Here you are a little souvenir from the Antico Vinaio of Florence, if you want to enjoy it, just go in this legendary street Via de Neri in the back of Palazzo Vecchio, just five minutes walking from there.

Sun(ny)day in Bologna 

Just taking blablacar for the first time in my life to go spending one day in Bologna, and today it is supposed to be the Patron Day of the city. 

Fortunately there were not so many people going all around, and fortunately somebody already booked for me in a very tipical restaurant 😎 

Let’s start from some squares and the most popular streets of Bologna:

the famous ‘Via Zamboni’
Piazza Verdi – Bologna
San Donato’s Church – Bologna
torre dell’Asinello – Bologna
San Petronio – Bologna
piazza Maggiore Bologna
Going down the streets you can discover lovely places where you can taste typical foods like prosciutto (ham), meat, tortellini (traditional pasta), good wine and so on… 
smoked ham in hostaria

typical tortellini -pasta of Bologna
traditional butchery
coop library

In one of the corner of the city centre, here you are the oldest cafe: Zanarini with one of the best coffee in Bologna, famous for its cakery, where all the bolognesi go:

Zanarini, the oldest cafe in Bologna
chocolate in Zanarini
choco credit cards and iPods 😳
And here you are some nice and weird shots ☺️:

heels made of stone
motorbike with sidecar ?!
 Et voila! Here you are the best you can have: piada, crescentine, squaquerone and prosciutto – that is to say: typical pastry with cheese cream and smoked ham, everything is absolutely handmade and taste special! 
piada on the left, crescentine, squaquerone and prosciutto
lots of different salami and cured meats
typical crescentine (fried pastry)
traditional soup with tortellini
typical pasta named ‘garganelli’ with saffron and black cabbage
 Here’s my day in Bologna! See you on next trip!

Ibiza 2015 – party calendar #tastetherealibiza

#tastetherealibiza is what I’ve just read on the flyer I took ad a souvenir from my vacation on the isle. 

I’ve just realized it’s the whole ‘temporada’ – how it is named the party-season, from June until the end of October.

Just to have a clear idea of the isle, here you are the northern side with the fantastic Sant Antoni and its bays like Cala Comte, Cala Tarida and so on… 

One of the most advertised activities are the boat-parties film of entertainers, live music, club transfers, shows, chill out and sun areas and all makes you think about funny beats and crowds!

Ibiza isle – boat party
Here we are, let’s go talking about the less known places where I’ve spent some days, to finish with the most popular and maybe necessary places to go (otherwise it’s not worth enough to go to Ibiza 😎)

Mambo Cafe to enjoy a subasta aperitivo or dinner; it’s opposite to Cafe del Mar, but even more better if you love alternative-funky music. Whereas Cafe del Mar, I think it’s more for posh people, maybe for breakfast or a prosecco, for lovers. Then, Satrinxa, in the Southern coast, where you must have aperitivo with music – but take your drink and go directly into the sea!

Mambo Cafe and Satrinxa in Ibiza
  Just one more note about Satrinxa: there you can see the famous las salinas of the isle, where the popular ‘Salt of Ibiza’ is produced.

Here some other places as Can Yucas in Cala Tarida – wonderful restaurant, and Can Berri bar restaurant – a more bohémienne and rural place in Sant Agustí: 

Can Yucas – Ibiza
bar Can Berri in Ibiza

And then the tiny and welcoming Rock Cafe at the harbour, runned by an English lady, where an Italian guy can show you his artistic cocktails:

the Rock bar – Ibiza

And then the 2015 calendar for the summer, sponsored by Pacha:  

summer 2015 #tastetherealibiza Ibiza
Sundays at Pacha: Solomun
Monday: Aoki’s playhose
Tuesday: Flower Power Ibiza
Wednesday: Martin Solveig – My house night
Thursday – fuck me I’m famous: David Guetta & friends

Friday: Insane
Saturday: pura Pacha and Paris Hilton party (with foam!)
😍 lovely stickers calendar