It’s a new trend that is spreading in the marketing and communication worlds. Storytelling or tell the stories is what commercials and newspapers do everyday, but now they’re doing it in a new different way. Interactive, because obviously you have to play with a story, live it and have an active role. Transmedia is the new word that we can add to the previous ones, and it’s worth to say that they go on very well: transmedia interactive storytelling, tell a story through images, pictures, videos, maps, people that you can experience and share.
We’re already in a cross-communication stage, because now the need is to reach people through several channels and make them feel into a total experience.
What I want to say is that it’s nothing so complex, you just need your story, your mobile – iPhone, iPad or whatever – and try to use the apps I’m going to list right now. That’s it!
Here you are some examples of what Interactive Storytelling is:
See New York Times – journalistic storytelling We can’t see him but we can listen to his story through his voice, watch a series of pictures appearing into his image and showing us his story: we can feel his lost numbers story about the 700 people he lost in his company on September 11th. Just try to imagine…
Eleanor, who found a special protection in his husband shield number when he used to work in a police dept.
Her password is like a new story in her life, with her children, after her mother’s death: passwords, secrets, tears you can hear while she speaks.
New storytelling is the way we can interact with our readers, find your own way. Everybody has a story to tell, just choose to do it with all you can use: videos, pictures, labels, screenshots, signals, movies, cuts, interviews, songs, sounds, voices.