Hashtag challenge for Pitti 2016!

How can’t imagine thousands of Pitti phootsuite and articles in the blogs and selfies and special events without hashtags?

For this Pitti there’s a very interesting challenge, that marks the increasing importance of social network for the fashion world – and not only.

Let’s starting from hashtags as #Pitti #Pittiuomo #Pittiflorence #Pittifirenze #Pitti2016 and many more, but the real challenge is among the popular fashion brands, now that a only hashtag can be an original Brand or Product campaign!

#Luisaviaroma #imatechdreamer #techdreamer the whole campaign based on fashion business and technology, just to explain how the first Italian/English e-commerce became one of the most popolar in the world. Here you are some pics of its event (usually done as Pitti opening):

Luisa Via Roma event for Pitti 2016 - #techdreamer
Luisa Via Roma event for Pitti 2016 – #techdreamer

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#imatechdreamer and details - Luisa Via Roma party Pitti 2016
#imatechdreamer and details – Luisa Via Roma party Pitti 2016

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Some nice and weird people you could meet in the street during these days…

Techdreamers at Luisa Via Roma party
Techdreamers at Luisa Via Roma party

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And finally the guests: Petite Meller, Dragonette and Nervo!


Guest stars at LVR party for Pitti
Guest stars at LVR party for Pitti

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Then, here you are some original details and special campaigns:

nice and nonconformist idea to boost this #madeintuscany #nessunostile #tshirts: image

#nessunostile
#nessunostile

And #thefakefactory a project by IED which aims at representing 50 years of Italian beauty and stile on La Rinascente walls!

The fake factory - project by IED #thefakefactory
The fake factory – project by IED #thefakefactory

#pivifirenze ‘The untitled project for Etchigo-Tsumari’ (the top Pitti feature I think!) is an installation by the artist Paola Pivi from Milan: it’s a huge colorful staircase over 20 metres tall that is located into the Palazzo Strozzi courtyard in order to let people feel the contrast between the modern sense and ancient style:

Untitled project by Paola Pivi #Pivifirenze
Untitled project by Paola Pivi #Pivifirenze
Unusual TOD's shop window #italiancraftsmanship
Unusual TOD’s shop window #italiancraftsmanship

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However, for the first time Pitti put on its  website homepage its 4 official hahstags: #pittiuomo #pu89 #pittipeople #pittigenerations  followed by some of the most famous fashion brands hashtags. But is this helpful? The wide range of hashtags causes just confusion…

anyway, besides hashtags, the social communication in general is becoming even more powerful: if once Facebook was the leader, now Twitter and above all Instagram are necessary.

Here you are the top hashtags list of #Pittiuomo 2016: #iamwhoiam by #AntonyMorato, #TommyHilfiger (omonym), #NorthSailsGerardLoft, #IEDsaveTheDuck, #ptdreams by Emanuele Filiberto of Savoy, #romantictaste #atestoni by A. Testoni, #embracetheelements by the Canadian brand Nobis, any more?

#NoteOfTheDay Baby Love by Petite Meller – 2015

Toys for fashion – Hasbro & Luisa Via Roma 2015

It is called #MakeKidsHappy the new campaign of those two pillars. This year LVR topic for Pitti event was My Little Pony – exactly for Firenze4ever LVR initiative – and several mini ponies has been luxury-restyled in order to be sold and collect funds for SaveTheChildren. Stylists who wore these fantastic characters of the childhood were selectioned among several stars: from Versace to Fendi, Delpozo, Faith Connection, Arora, Cavalli…and obviously the LVR work of art!

Here you are some shots:    

  

Fendi mini pony – Luisa Via Roma
  
Luisa Via Roma – top colorful mini pony
  
Cavalli mini pony – Luisa Via Roma
  
Delpozo mini pony – Luisa Via Roma
      
I’m guessing how much could they cost?!

So colorful and happy, it’s worth to think about how enjoyable was our childhood life 🙂 (well, exactly as right now!) 

Florence restyling – Pitti power

It’s unbelievable, walking by the usual streets and discover that so many shops has opened in less than 2 days! 

I’m guessing when did they work to have a complete brand new store ready for this day..

Anyway this is Pitti power.

Have a look to those pictures which show both the sides of Pitti power: 

Here you are some of the top Shop Windows of the city: 

pinko florence
  
Firenze4ever events LVR
    

And also some esclusive parties with special guests (The famous ones and the ones who think to be famous!):

LVR event Manifattura Tabaccchi
  
guest of LVR party for Pitti
  
minipony: the focus of LVR Pitti concept
    

LVR fiction characters
    

And then the best one, what do you think you can find in the streets the day after the first night of Pitti parties?!

SHOES!  

And weird people, for sure:  

  

nowadays version of Dante Alighieri