Go Pokémon Go, the latest about the augmented reality game

Have you heard the latest? Pokémon are coming back! Pikachu, Jigglypuff, Greninjam and them all are still alive and they’re coming back to influence our life, as they already did some years ago.

Pokémon
Pokémon

But this time is different, they are more than a cartoon on TV, they are around you and you can enjoy the ordinary life by looking at them and interacting with them, in a totally immersive environment. Yes, Pokémon hit the augmented reality game thanks to a new and totally captivating and fascinating app named Pokémon Go.

Pokémon GO, the new trend
Pokémon GO, the new trend

It is the only app that in a few days is already in the top chart of the App Store (it’s not on the top chart of Google Play, just because it will be available in the next days): it’s completely beating the porno market contents, Twitter, Candy Crush, Ingress and is now becoming a giant if compared to Snapchat.

Ingress - Augmented reality
Ingress – Augmented reality

Augmented reality (or AR) is used to describe the mix of reality and Internet elements, that is to say when virtual elements start to be part of the reality. AR has not to be confused with ARG, or alternate reality game, which is used to describe an interactive narrative game on multimedia platforms (have a look at Stories in between to find out more!).

Those are examples of augmented reality, the place in which you go thorugh your mobile device and you can discover more about what you see, discovering the details about the surrounding:

Augmented Reality in the surrounding  Augmented Reality in the surrounding

Schermata 2016-07-14 alle 22.12.41  Augmented Reality in the surrounding

Thus, Pokémon Go is an AR game and it allows you to discover more about the place where you are and live in, augmenting the information about possible museums, streets, institutions, buildings, shops and parks in which you can go during your walks, together with your app:

Pokémon in your reality
Pokémon in your kitchen
Pokémon on the pavement
Pokémon on the pavement

Charmander Pokemon image

…among the latest augmented reality games, it seem to be the winner, and still many countries do not yet have access. GO and catch them all 🙂

#NoteOfTheDay Pokémon ‘Gotta Catch Em All’ Theme Song